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Copywriting Tutorials and Lessons

How to Write a Dirty Letter

August 18th, 2008

How to write a dirty letter also known as getting kinky on paper is a great way to spice up any relationship. But before you begin to flush out your deepest, darkest desires, you need to make sure that the recipient is mature enough to receive your inner thoughts. Let’s not forget how much trust Lohan and Hilton put into their partners before the launch of those infamous tapes. So how do you start to write a dirty letter? By being honest of course. A great way to wet your partner’s whistle is to by actively engaging their imagination. Let’s do this first by setting up the “where’s” of your fantasy. Take the following approach to helping your reader imagine exactly where your dirty event takes place. ”This morning while showering I was thinking about …”"Every night as I lay in bed, I imagine that you and I are…”"Do you remember when we were at X, what you don’t know is that as Y talked, I could see you and I slipping away secretly to…”Build the foundation that will take you into the actual details of your thoughts and feelings. Next, use the exact words you would use if you were having a conversation with the reader. Always make sure you’re expressing yourself in a way that is natural and using words that you would never verbalize makes this difficult. For example, if you never would say words that are derogatory, then use softer phrases in your writings as well. Words like “caress”, “touch”, “hold”, and “kiss” can have quite an impact if used properly.”Caress your skin”"Touch you in those secret places”"Hold your body next to mine”"Kiss you in a way that shows my love”Let your words flow and use your imagination (not the imagination you’ve only seen on t.v.). Use props if necessary to help your reader visualize exactly what you would wish to take place if the situation presented itself.  The most important advice we will give, once you are ready for delivery is to ensure that you keep a high level of respect for yourself so that you are not embarrassed by your fantasies and deepest desires once your inner flames have cooled down. 

Five Reasons To Journal Write

April 10th, 2008

Julia Cameron and Natalie Goldberg positioned themselves in the books “Artist’s Way” and “Writing Down the Bones” as journaling masters. I relate to these works in many ways. As someone bored by life on countless occasions, I see Julia Cameron’s words as a means of battling it. As someone who struggles to get writing on some days, I see the many reasons to journal and none not to. There are reasons to journal, mainly for the hope of seeing something inside that you didn’t know was there. You need to be no literary master, no Julia Cameron or Natalie Goldberg, to master all the reasons to journal. You just need the right kind of guidance.

A Letter to Yourself:
There is nothing quite like writing a letter to someone who truly understands you. Consider a letter to yourself as another reason to journal. You might not grasp what comes from the pen in your hand, but you will see it. Journaling allows you to see yourself more than any mirror.

Improved Work Performance:
I am in an “Artist’s Way” group where journaling is part of the discipline. One of the members said he saw more success while journaling than when he wasn’t. It opens doors in a way; it’s good for any business person. He’s an artist on the side. What he saw was, when journaling, something clicked in his head, he found more ideas and improved his work performance. Of course, journaling isn’t about gaining business sense. But it can be.

For the Inner Artist:
The part within you is waiting to come out. When you begin journaling there may be many doubts about this inner artist. “He wants me to do this and that, finish a novel, take care of myself, and …” “She wants me to send that story out, but it’s terrible!” What journaling does is provide an outlet for all these thoughts. Writing it down gets it on the page.

It doesn’t matter if you are a freelance writer or a painter. There is something to be said for expressing this inner artist. And you need no one telling you to write-it must somehow come from within. The pages will guide you in a sense, much as reading does, to new thoughts and new takes.

For Ideas:
The number one reason I journal is that the pages allow me to make sense of my ideas. Certain artists need some quiet space to think. Journaling is a perfect solution. Science fiction novelist Philip K. Dick would write a book in two weeks or a month, sit in quiet for six months, writing only in his journals, and then go back to the page. His was an interesting form of journaling, but he wrote things down no matter what he did. Every day he had some crazy idea of the world and what reality is.

Future Hopes:
You will set career goals in the journal. It will provide an outlet for all your future hopes. Something will come out you didn’t know was there. Maybe you want a child; maybe you want a new career. The journal allows you to think on all this future hopes in a logical way, expressing your point of view to the future you. Some day, maybe a few years from now, you can go back to the journal and see a portrait of you from another day. That’s what makes it so fun. That’s why writers like Julia Cameron and Natalie Goldberg believe so much in the journal. I believe Philip K. Dick was different-he wanted to somehow make sense of what he was on the page.

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Whatever your position in life, a journal can be something close to your heart. It can tell the future you to work harder, the past you to take it easy, and the present you to say what you want. If you want something, write it down. If you don’t, write exactly that. The beauty of journaling is there is no such thing as a poor piece: everything has meaning.

How to Write a Hate Letter

March 31st, 2008

How to write a hate letter is something that doesn’t come easily. Firstly, because they tend to be emotional and secondly, because expressing what you feel in words is always difficult. These tips will hopefully help.

  1. Never write while you’re angry. Feel free to replace the word ‘angry’ with any other strong emotion (sad, hellbent, crying). Writing while you’re angry or overly emotion is dangerous. So, take a break and breathe deep before the pen ever touches the pad.
  2. Words are your weapon, use them wisely. Words have the ability to heal wounds as well as create lifelong scars. When you write a hate letter you want to convey your hatred in every word. You must realize that some words cause paper cuts while others are machetes.
  3. Always stay in control. The wisest of warriors will tell you that control is how they win battles, and staying in control of what you’re writing is not only a way to make sure you get all your points across, but it also guarantees that your words won’t be used against you at a later time. Think about your words, and then listen to them from the perspective of the reader. Feel their emotion and make sure it is exactly what you wanted your words to convey.
  4. Never write what you don’t mean. Writing a hate letter is akin to writing a love letter. That’s why if you don’t mean it, don’t say it. You and only you are accountable for your actions whether they be on paper, a computer screen, or a bathroom wall. So never write what you don’t mean, as it will almost always be used against you at a later time, and it’s hard to defend what you never truly believed to begin with.
  5. Perform expectation management before you sendExpect that your reader isn’t the only one that’s going to see it. Expect to ruffle some feathers. Expect that you’re going to get a response from the reader. Expect the hate to be returned in some way, shape or form.

Writing a hate letter will always make you feel better once it’s done. However, before sending it, make sure that the gladness you feel isn’t resolved completely by just getting the words down on paper.

IF WRITING THE LETTER MAKES YOU FEEL BETTER, THEN YOU’RE NOT REQUIRED TO DELIVER IT.

Hate letters are used to cause others the pain we’re feeling. However, sometimes there’s healing in just putting the words down on paper. So, get the words out and feel free to burn the letter once it’s done. See the hate go up in flames, and feel a million times better in the process. It can always be your little secret :-).

Creative Writing Tip : Change Your Mindset

March 30th, 2008

Writing about reflecting on something from within, within each of us. It can be a simple way of saying a word. It can be the novel that seems to never end. Or the short story that ends just the way you wanted it to-short, to the point, and a portrait of what you think life is. Life reflects on your writing, no matter the doubts you may have. The trick is, do it your way. Having fun and writing do not always work together. Sometimes writing is hard work; other times you can’t stop. What matters here is developing the right mindset, finding your own way to say something while everyone else is watching. That is the real trick to doing it your way.

Test a theory: go up to a random man and start drawing him on a sketch pad. He might blush or start laughing. He might punch you in the face. Those are the two extremes. He might just walk away, robbing you of a masterpiece. When you give it your all, you are going to extremes. Robert Mckee wrote of this in his screenwriting primer “Story.” But we aren’t here to learn about just that-in a way itís more about opening up to the world in your own way, playing in the middle if you will. Doing it your way means finding no formula, and creating your own instead.

Consider the journal: You write exactly what you want to write. There is a glaring ache within you to say this, just this, and nothing else. The mindset is you have to make money on it or it’s a failure. What it is to myself as a writer is something more akin to finding your own expression. The clichÈ, find your voice, is really the way to do it. Journaling allows you to race to the finish, finding pieces of you all over the page; it’s built for it.

Looking at the ìdo it your wayî philosophy, remember that in most of the world you cannot do it your way. Actually, in some countries you cannot say whatever you want, even on the page. So look at writing as your freedom to say it your way.

So you wrote the novel, the short story, the flash fiction piece, and youíre wondering what to do next. I recommend seeing others who did it their way, because itís a reminder of what can be done in this world. Recall the man who punched you, ran away, or just plain blushed? What he did was react to you. It’s time for you to react to the writing. Thatís what makes you as a writer-how you see each piece, terrible or flawed as it is, and moving onto the next piece with the hope of taking one more step.

What defines the writer is his way of seeing the world. Making yourself stand out is hard. But writers are more apt to stand out than anyone else, especially if they break all the rules, knowing what they are doing, and have a blast doing it. Creative writing works as a means of saying something about you, just you, first, and then it says something about someone else.

The Importance of Your Writer Portfolio

February 27th, 2008

Many writers know they want to freelance from the beginning of their careers. But, freelancing web content is an art all its own that writers often stumble into. When choosing a career as a freelance web writer, it is important to understand how to brand yourself and your talent.
The first thing you will need is an online portfolio. You can choose to use one of many avenues for publication when building a portfolio geared for web writing. One of the easiest is article submission sites. These sites offer, in most cases, immediate publication and back links to any blogs you may have already created.
The second option is to use a paying site as a holding place for your online web writing portfolio. Sites like Associated Content and Helium, offer writers pay for their works, as well as, publication url’s that can be used as an online portfolio.
Once you have your portfolio destination ready, you will be able to move on to the second step in breaking in to the freelance web writing business; the actual writing. 

How to Write Web Content

February 19th, 2008

Writing for the web is unlike any other professional writing. Web surfers want all of the important information about a topic in the least amount of words possible. Online or web content needs to be written in a specific style in order to fit into the web content mold. This mold is all about short attention spans and high keyword density.
Web content is best structured as short, but informative paragraphs. The first paragraph needs to explain the topic at hand and capture the reader quickly in order to pull the eyes further down on the page. If there is no information in that first paragraph that will engage the reader, you can consider the piece dead on the web.
The body of the web content piece needs to consist of short paragraphs, each explaining a relevant aspect of the overall topic. The first sentence needs to be the one that, again, captures the eye of the reader. Web browsers scan articles for the information they need and if they can not find it easily, they begin another web search for different information.
The web searches are like keys to your content. But, in order for the web search leaders to find your information you will need to place the keywords throughout the copy. Keywords need to be strategically placed and at the perfect keyword percentage for webcrawlers to find your web content and index it into the search engine results.
Writing content for the web is all about offering the best information in the smallest amount of words. Content that measures between 250-450 words is often the best choice for web sites. this information needs to be informative but never too detailed, and offer all that the reader needs to know in brief, understandable sentences.

Lessons Learned from Michelle Devon - Writer Extraordinaire

February 1st, 2008

Michelle Devon has gambled successfully as a writer, doing so through pains taken only for the love of writing. Michelle states that writing isnít only a job, but a way of life. One of her biggest lessons shared with writers who come across her work is that it is a job like any other in that there will be rejections. Edits, restlessness in the creative process, and worry about where your next paycheck is coming from. 
Writers are people like any other person. What we view as celebrity is a myth because reality dictates that for a person to be well known, the effort takes something of a dedication based in a level of insanity on part of the writer and a mix of efforts by an interested publisher or agent. The publisher or agent, and the writer both have to engage in a relationship investment to promote the writer. That involves the writerís name, the good name of the company, and in the end, a good finished product capable of being marketed.  
Insanity is sometimes defined by someone doing the same thing over and over again while expecting different results each time. For a writer, this is reality. Writing takes on many genres in the same way music performance does, only there are more sub-categories. Perseverance can be said by those who know nothing about what real work goes into a piece for publication and knows nothing about the creative process to be a form of unrealistic obsession rising to the level of creepy.
I could go off on a tangent here, but prefer to stay on the topic. I have been writing for my entire lifetime and just like Michy, people have always said I was great. Some editors didnít always think so, but that is their opinion based on what they are framing for the best possible sale and exposure to the market being written for. Marketing is a key component of writing. It comes down to knowing your audience because THAT is your market. 
 Writers write with the same fervor that videogame enthusiasts use to beat each skill level in a particular game. Michy is correct to point out that the skill for writing can be learned, and that talent plays a part but will only take you so far. Some writers write for multiple markets because they have adequate professional knowledge about their topics. Other writers focus on only one market because that is what they know about. A good friend of mine is a music artist of more than 35 years, and has said it best when he gave the following advice ‘write about what you know’. 
Too many writers get that glory flash and start to think about the million dollar deal. I have done it, and still do it here and there, that is just my drive. The dream of being published over and over is a compelling addiction. Any writer can tell you we are gluttons for punishment because we constantly subject ourselves to high levels of stress that most folks would not have anything to do with. Writers have deadlines, and deadlines will either make you work faster or make you freeze. 
I sound like a million dollar accomplished celebrity author don’t I? Let me assure you that I am in fact not a writer of any special consequence to the literary world, though I know I am someone special and have no embarrassment in openly stating it. That kind of spark is what publishers want. They also want you to revise without complaint when they point out so many things that your work will be unrecognizable to you after all the changes. 
None of this should be taken to construe that publishers and editors are evil, or that writing isnít worth it. Writing is absolutely worth it. I have learned that waiting for an income to roll in is something of a normality for a writer, and believe me itís true. I don’t even make a significant amount of money at this point and I keep going strong. What I donít do is write something just to have material put out. I write thoughtfully from my inner-most being. 
I refuse to submit something for publishing if I don’t believe in it. Write what you know! As someone who started out at Associated Content, and still on their staff as a contracted writer, I have learned to not be afraid to state my own position on something even when the view is narrow and harsh. I write about Aviation, Mental Health Ethics, Law Enforcement, Christian Music, certain political topics, Holiday suggestions for family outings, etc, because that is what I know about.I endorse Michelle Devon’s views because she is right on the point with everything she says. Everything she says are things I have encountered so far. I have yet to publish a book and do a book signing. I have yet to be on store shelves, yet to even be handed an award. Even if one of this happens, I wonít stop writing. I will not stop publishing works. 
Donít be afraid to explore the world of different genres. Write your heart out and develop it to it’s potential. Don’t be afraid to talk to your peers. Allow someone you trust to give you objective, constructive advice. Learn the skill of stepping outside of yourself to view it from the vantage of the reader. Nothing says anything about your work like the readerís perspective. 
In the same breath, do not let the opinions of others in the negative become personal to you. It’s difficult because a writer’s work comes from a deep place no matter what value it has in itís market type. Meet negativity and challenge with your own brand of creative fire. Tweak, tweak, and tweak some more. Write different versions of the same thing especially if you are on contract with copyright restrictions regarding the use of your own material elsewhere. 
Write your dreams from the core of your wildest thoughts. There is a market for everything! Look around everywhere. Beware of some of the classified ads out here. Donít see something and place every hope in that opportunity. Check it out thoroughly before biting on it! You want to get paid for your time investment. After all, your work is an investment!
As with any goal, make your goals for your writing career clear. Make them achievable by some measure, and use each measure as a stepping stone for the future. Make everything measurable, you should be able to track your progress to be able to project your immediate future. Do lots of networking among your peers, lots of networking anywhere you can where there are legitimate resources reachable by you. 
Write! Go ahead, do it, do it!!!!
*The article was purchased on http://www.DailyArticle.com

Finding Your Niche as a Freelance Writer

January 22nd, 2008

Choosing a career as a freelance web writer requires time, patience and a lot of words. Building your online portfolio requires a lot of time spent writing. It is important to understand the art and nature of freelance writing for the web before publishing your work.
Freelance web writing is all about the niche. When applying for a job or bidding on a contract, the writer will need to have an online portfolio to use as samples of the freelance web writing work they have completed. These samples are best presented as niches.
Creating separate accounts or pen names for different creative niches is a great way to keep your work focused and concise. When an employer wants to hire you as a business writer, they do not want to have to search through health and parenting articles to find the samples relevant to the job for which you are applying. Here in lies the need for niche accounts. 
After you have created all niche portfolios it is time to write. Web writing is different than any other writing in that the content is written to be viewed positively by search engines. A successful career as a freelance writer for the web, requires a knowledge of proper keyword density and web content format.

How To Teach Writing

January 4th, 2008

Do you want to teach writing but lack the credentials which schools and colleges require? If you have ample writing experience and you’re willing to work with students of varying ages and skill levels, you can teach writing in many settings, even if you don’t have a degree in education or writing. Here’s how you can get started:

1) Teach writing:  Offer a free writing workshop in your community.
If you’re truly motivated to teach writing, you’ll do it for free, right? Don’t worry, you won’t have to teach writing gratis forever! This was how I began to teach writing: I learned by doing. 
If you offer a free workshop, potential students are far less likely to care about whether you’re published or hold a degree in writing. Youíll attract people who might be unable to afford hefty class fees but are eager to participate in a class, something you can feel good about. And because you’re not looking for a profit, you’ll have an easier time finding available space, such as bookstores and public libraries. 
Offering a free workshop is a way to begin teach writing in a low-pressure situation. You donít have to worry about being “hired” to teach writing or fret about whether your students are getting their money’s worth. Youíll develop teaching skills while providing a valuable service to your community. 

2) Teach writing:  Tutor middle- and high-school students.
You don’t necessarily need a specialized degree to teach writing to kids. You do need a solid knowledge of grammar and basic academic writing, and the patience to work with preteens and teens. Volunteer as a tutor through a community-based program; contact your local United Way chapter for information. You can also work for pay through a private tutoring service, as I did for a number of years. Again, it’s learning to teach writing by taking a leap of faith and doing it.Working one-on-one with kids is a special experience that brings its own challenges and rewards. You’ll teach writing to students of all levels, from kids who have trouble writing a simple sentence to high achievers polishing their college application essays. If you successfully teach writing to kids, you’ll help them develop skills they’ll use all their lives, and you’ll develop your own confidence as a teacher.

3) Teach writing:  Offer a range of services for writers.
If you already have some teaching experience under your belt, you may be ready to start your own writing business. After teaching a free workshop and tutoring high-school students, I began to teach writing privately. I held small writing workshops in my home; I also provided manuscript editing and critique for people who didn’t want to participate in a group setting. Within two years, I launched a website to reach clients beyond my local area, and I now work with writers from around the country.
Workshops, manuscript critique, online mentoring, these are all ways to teach writing. If youíre just starting out, decide which genre or type of writing you know best and specialize in classes and services which focus on that area. If you offer everything from short-story critiques to PhD thesis consultation, potential clients and students will wonder whether you really know enough about so many different subjects, and they may not trust you to help them with their specific projects. 
However, you don’t need to confine yourself to one area forever. As you continue to teach writing, you should continue to expand your own body of knowledge. Eventually, your “specialty” will become “specialties,” and youíll be confident enough to teach writing of various types to a broader range of people.

Pseudonyms Basics (How to Choose a Pen Name)

December 21st, 2007

When you are a new writer, choosing the perfect pseudonym can be a little intimidating. You want to make an impact, but you don’t want to be too over the top. 
When someone is making reference to your work, you don’t want them to ask, “What’s that writers name?” Your pseudonym should always be easy for your readers to pronounce, and remember. 
Your pseudonym should be appropriate for the materials that you write. Nobody wants to buy a hot, steamy, romance novel from an author named “Gertrude Prude”, nor do they want to purchase a children’s book from someone named, Kitty Lust. 
Your pseudonym should be something that you are comfortable using around other people. If Stinky Stewart is not a name that you will be proud of, donít bother using it. 
If your pseudonym has a special meaning, it will be a lot easier for you to remember. It makes no sense to have a name that you wonít recognize when someone uses it to address you in public. 
You don’t want to use a name that is too ordinary, and nothing that sounds drab, or boring. No offense to all of the John Smiths out there, but saying that name just screams, B-O-R-I-N-G.
If you write in genres that are unrelated to each other, you may want to use a different pseudonym for each one. Once someone realizes that their favorite children’s book was written by the author of, Effective Ways to Prostitute for Peanuts, you may not have the same appeal to the readers of your children’s literature.
Before making a final decision, why not take the time to play with a few names that you like. Repeat them to yourself a few times, and see how they roll off of your tongue. 
If you are not comfortable using a pseudonym in the beginning, don’t worry about it. You’ll have plenty of time to decide.