How to Write Web Content

Posted by admin on February 19, 2008 in Uncategorized |

Writing for the web is unlike any other professional writing. Web surfers want all of the important information about a topic in the least amount of words possible. Online or web content needs to be written in a specific style in order to fit into the web content mold. This mold is all about short attention spans and high keyword density.
Web content is best structured as short, but informative paragraphs. The first paragraph needs to explain the topic at hand and capture the reader quickly in order to pull the eyes further down on the page. If there is no information in that first paragraph that will engage the reader, you can consider the piece dead on the web.
The body of the web content piece needs to consist of short paragraphs, each explaining a relevant aspect of the overall topic. The first sentence needs to be the one that, again, captures the eye of the reader. Web browsers scan articles for the information they need and if they can not find it easily, they begin another web search for different information.
The web searches are like keys to your content. But, in order for the web search leaders to find your information you will need to place the keywords throughout the copy. Keywords need to be strategically placed and at the perfect keyword percentage for webcrawlers to find your web content and index it into the search engine results.
Writing content for the web is all about offering the best information in the smallest amount of words. Content that measures between 250-450 words is often the best choice for web sites. this information needs to be informative but never too detailed, and offer all that the reader needs to know in brief, understandable sentences.

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